Blurb submitted by Ian G.
No Logo: Taking Aim at the Brand Bullies is nonfiction
Brands, brands, brands! It's the 21st century. Nowadays we have just got to have the best brand out! In this book, author Naomi Klein talks about the way brands have got us hooked. No matter what they are selling, they somehow find a way to grab our attention and get us to buy their product. What we fail to see are the things that go on behind the scenes such as the places these products are made or the type of conditions they’re made in.
The first part of the book is the part you can relate to, such as the advertisements that you and I see on TV or even on a billboard on an everyday street. The second part might not be something you’d be too familiar with, such as where these big brands make their products or how much money it takes for them to create them.
Using real-life cases and experiments, Naomi Klein shines a light on the big brands and the things that the everyday person wouldn’t know about them. This book will help educate readers on what these big brands go through to stay on top.
